FMCG and Consumer Brands

Make the brand impossible to ignore.

Wilmarcs creates brand films, commercials, product stories, campaign content and digital video for FMCG and consumer brands competing for attention across screens, channels and markets.

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FMCGConsumer BrandsFood & BeverageBeauty & Personal CareHome & LifestyleConsumer Electronics

Built for Your Reality

From campaign films to social cutdowns, consumer productions often need to balance brand consistency, speed, scale and platform requirements.

Brand Consistency

Every film, cutdown and campaign asset needs to feel like part of the same brand.

Content at Scale

One campaign may require multiple concepts, formats, products, audiences and versions.

Fast-Moving Campaigns

Launches, seasonal campaigns and product moments often work against tight production timelines.

What We Optimize For

Brand Recall
Create distinctive visual stories that reinforce the brand.
Product Understanding
Show what the product is, how it works and why it matters.
Campaign Reach
Create assets that can adapt across campaigns, platforms and audiences.
Engagement
Build content around the way audiences consume video across digital channels.
Launch Readiness
Coordinate production around product launches, campaigns and key consumer moments.
Content Velocity
Create multiple useful assets from a single production wherever possible.

Services Made for FMCG & Consumer Brands

From the hero film to the last cutdown.

Brand Films

Brand stories, purpose films, product stories and consumer-facing campaigns.

Commercials & TVCs

Advertising films created for television, digital platforms and campaign distribution.

Product Films

Product-focused films, demonstrations, beauty shots and feature-led content.

Campaign Content

Hero films, campaign cutdowns, social assets, teasers and platform-specific versions.

New Product Launches

Launch films, product reveals, announcement videos and supporting digital content.

Social Media Content

Reels, short-form videos, creator-style content, teasers and recurring content.

UGC & Creator Content

Creator-led concepts, UGC-style ads, product integrations and social-first creative.

Lifestyle & Editorial Content

Fashion, food, beauty, home, lifestyle and consumer-led storytelling.

Seasonal & Occasion Campaigns

Festive campaigns, seasonal launches, cultural moments and promotional content.

Retail & In-Store Content

Digital signage, retail screens, product loops, launch displays and in-store content.

Where This Wins

One campaign can become an entire content system.

Product Launches

Build launch films, product demonstrations, teasers and social cutdowns around the same production.

Brand Campaigns

Create hero films and supporting assets for integrated campaigns.

Always-On Content

Build recurring content for social channels and digital campaigns.

Seasonal Campaigns

Produce content around festivals, occasions, promotions and consumer moments.

New Market Launches

Adapt campaigns for different audiences, markets and languages.

Retail & Digital Commerce

Create product and brand content for websites, marketplaces, retail environments and digital channels.

End-to-End Production

Discovery & Creative Brief
Understand the brand, campaign objective, audience, product and distribution requirements.
Concept & Treatment
Develop the creative direction, visual language and narrative.
Pre-Production
Casting, locations, art direction, styling, props, shot planning and production logistics.
Production
Live-action filming, product cinematography, tabletop, lifestyle, studio and location production.
Post-Production
Editing, colour, sound design, VFX, motion graphics and product finishing.
Versioning & Delivery
Create the required formats, cutdowns, aspect ratios, captions and platform-ready masters.

Production Options

Built for campaigns of all scales.

Essential
Starting from AED 4,000 per project per project
  • 1 studio or location shoot day
  • Director + DP
  • 1x 30 to 60 sec hero film
  • Up to 3 cutdowns
  • Up to 6 product stills
  • Captions + thumbnail set
  • 2 review rounds
  • 7 to 10 day ETA
Professional
Starting from AED 9,200 per project per project
  • 2 production days
  • Studio + location or multi-set production
  • Senior production crew
  • 1x hero film
  • 5 cutdowns
  • Up to 12 product stills
  • Product + lifestyle coverage
  • Motion graphics
  • 3 review rounds
  • 5 to 9 day ETA
Custom
Built around the brand and campaign. per project
  • Multi-product production
  • Multiple locations or sets
  • Large-scale campaigns
  • Multiple talent or creator requirements
  • Advanced tabletop production
  • 3D and CGI
  • High-volume content production
  • Multiple campaign concepts
  • Multi-market production
  • Multiple languages
  • Extensive versioning
  • Large-format and retail content
  • Complex post-production
  • Custom delivery requirements

Popular Add-ons

Creative Variations

Multiple hooks, CTAs and opening sequences for different audiences or platforms.

Localization Pack

Language versions, subtitles and localized masters.

Creator & UGC Production

Creator-led content and UGC-style assets for social and performance campaigns.

3D & Product Visualisation

CGI, product animation and visualisation when live-action alone is not enough.

Product Still Photography

Additional product, lifestyle and campaign stills from the production.

Content Repurposing

Turn campaign footage into additional social, retail and digital assets.

FAQ

Can Wilmarcs produce both TVCs and digital campaign content?
Yes. Productions can be planned for television, OTT, social media, websites, digital advertising, retail screens and other distribution channels.
Can one production create multiple campaign assets?
Yes. A production can be planned around a hero film and additional cutdowns, vertical videos, product clips, stills and other campaign assets.
Can you produce content for multiple products?
Yes. Multi-product production can be structured around product ranges, campaign requirements, locations and the required number of deliverables.
Do you work with creators and UGC-style content?
Yes. Creator-led and UGC-style content can be incorporated into social and digital campaigns alongside traditional production.
Can you handle product-focused shoots?
Yes. Wilmarcs can produce studio, tabletop, lifestyle and product-focused shoots depending on the product and creative direction.
Can you create content for multiple markets and languages?
Yes. Localization can include subtitles, voiceover, graphics and platform-specific masters depending on the campaign requirements.

Have a brand worth building?

Tell us about your product, campaign or upcoming launch. We'll help shape the right production approach, from the first creative idea to the final campaign assets.

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